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If you've ever studied statistics, take a moment to appreciate the lengths of error bars on the imaginary graphs.

And, not surprisingly, 77% of Twitter users feel more positive about a brand when their Tweet has been replied to.

Include your influencers, partners, and business connections. It is widely believed that Facebook marketing only works through paid advertising. There are 40 million active small business pages, while only 2 million of those businesses pay for advertising.

Much fewer people use Twitter, the second biggest social network for marketing.

Research from Facebook and other platforms has shown that people engage the most with photos and posts that are funny and/or inspirational.

Besides, posts that require you to engage (e.g., contests with rules that include "comment & share" and the like) will ensure your customers will see an update on your new product/sales/etc. Of course, be careful not to intervene with your branding by following this advice.

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